Invesco QQQ x Charles Schwab Impact
The brief was to create an elevated brand experience for Invesco at the Charles Schwab sponsored San Diego Convention Center. Financial Advisors and by-appointment only clients were the core audience, with an opportunity to collaborate, work and speak with Invesco thought leaders about products and services. The brief was for it to be functional, yet immersive space, with elevated elements that speak to the brand through print, digital, video and experiential. The Invesco QQQ mirrored experience in the core of the booth, was an opportunity for clients to celebrate and learn more about the Invesco QQQ 20th Anniversary—infinite possibilities of the Q’s through an interactive timeline.
